The world is fast becoming a digitised place and that has made marketers go into a swing to upgrade their services. You may be wondering about what is it that is worrying marketers about shifting consumer trends. The problem with fast digitization is that it is leading consumers from the offline space into online world and this mass shift of consumers has made it imperative for marketers to shift to digital world also. All of us understand that going digital is the way forward but how to go about it is not understood by everyone. In fact only a handful of marketers understand this beast and as a result most of the other marketers are frustrated. If you belong to the majority lot who do not understand digital marketing then do not worry because we will help you in understand it. Digital marketing is a very wide and loosely used term which encompasses many different verticals such as email marketing, web designing, search engine optimization and social media marketing. We will talk about each of them in subsequent paragraphs.
Email marketing is the most preliminary form of digital marketing and has been around form more than 2 decades now. Its history is as old as the email itself because as email arrived people started making email id database and sending out marketing emails. It is the most cost effective way of marketing but the only problem is that it has been done so much over the years that it has lost its relevance. Nowadays people do not respond to emails anymore.
Search engine optimization or SEO is one of the most popular way digital marketing especially for small businesses. SEO helps in improving the ranking of your website on the search display page of any search engine. This is a very important feature for any business because it helps in diverting traffic to the website. According to a SEO Philadelphia consultant, small business which behave more like commodity an do not have brands, require SEO to give visibility to their website and that helps in building their volumes.
Social media marketing is the latest and the most effective way of digital marketing. The sad part of social media marketing is that it is still and evolving art and only few people understand it fully. We believe that in years to come it evolve as an art and become a very potent marketing tool.